iPad Still Leads the Tablet Pack, Kindle Fire a Google Android Tablet Killer [New Study Shows No iPad Contender Stands a Chance Against Apple’s Tablet]

Posted on TFTS by Chris Smith on Wednesday, 18. January 2012 under: Computers & Computing, Mobile/Cell Phones, PCs, Notebooks, Netbooks & Tablets

Recently, we heard that that with iPad sales included, Apple’s market share in the computer business rises to 25% and that the company could sell 50 million tablets in 2012 alone, if not more. In other words the iPad still has no true contender out there, and the third-generation iOS tablet will probably help Apple maintain its lead in the tablet business.

A new study shows that the iPad doesn’t have any contestants, and of all the Android devices the Kindle Fire is the most popular with the crowds, although Amazon’s Kindle Fire sales are incomparable to Apple’s iPad sales, at least for now. While the Kindle Fire has been available for about two months, it has apparently outsold more impressive contenders like the QNX-based BlackBerry PlayBook and the Android-based Motorola Xoom and the Samsung Galaxy Tabs. In fact, the Kindle Fire seems to be a Google Android tablet killer, something we talked about in the past – where by Google Android tablet I mean Honeycomb and Ice Cream tablets as Amazon’s device runs a custom OS version.

But what does Chitika’s graph above tell us? Analyzing Internet activity based on ad impressions during December 30th and January 9 in the U.S. and Canada for the iPad, Kindle Fire, BlackBerry Playbook, Motorola Xoom and Samsung Galaxy Tab, the company discovered that for every 100 iPad ad impressions the other mentioned tablets get less than 7.50 ad impressions as follows:

Kindle Fire – 2.4 ad impressions per 100 iPad impressions
Playbook – 1.8 ad impressions per 100 iPad impressions
Motorola Xoom – 1.55 ad impressions per 100 iPad impressions
Samsung Galaxy Tab – 1.60 ad impressions per 100 iPad impressions

In addition to the impressive performance of the Kindle Fire – and I’m using “performance” very loosely here since the iPad is killing the competition – I’ll also notice the poor “Samsung Galaxy” numbers. Chitika doesn’t refer to a specific Galaxy Tab version, but rather condenses the whole family under the “Samsung Galaxy” moniker. And Samsung’s family isn’t doing that great, at least in the U.S. and Canada, according to this study, which used a sample of hundreds of millions of impressions.

In a few days Apple will share more details about iPad sales in the fourth quarter of 2011 and we certainly expect the company to report new record sales while the competition can only dream about such numbers, at least for now. In the mean time, let’s hear it from you, what tablet did you purchase?