Oink Social Recommendation Engine Demonstrated by Kevin Rose

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Kevin Rose is known for launching successful startups like Digg, Revision3 and Pownce. But while some of these are past their heyday, Rose is continuing to launch more new social apps and services. One of them is called “Oink.”

Kevin Rose recently demonstrated Oink at the Web 2.0 Summit, a social app that he’s launching under his startup incubator Milk. Oink is a social recommendation engine that lets users rank, rate and recommend objects instead of places and estabilshments. So for example, Oink will let users take a certain brand or type of chocolate, wine, beer, or coffee, and give ratings and recommendations.

Items will then have their own rating within the Oink ecosystem, and these will also be based on the reputation of the persons rating them. Someone considered to be an expert in coffee, for instance, will be given more weight when rating coffee from a certain establishment.

The service will let users know what other products or items people within their social network also like. No word on which social apps and networks Oink will support, although the site currently lets Twitter users login using their Twitter credentials.

Rose says Oink will be a mobile application, but has not disclosed which platforms the upcoming service will support. What’s sure at this point is that Oink will support location-services, so recommendations will have a geographic value, which will come in hand when you’re looking for something to eat, drink or buy in your current location.