Google Our Mobile Planet Launched

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Internet users around the world are increasingly turning to mobile devices to access information, communicate and connect. Google has recently launched a tool that helps organizations and individuals track trends and statistics about the way we use mobile devices to connect.

Our Mobile Planet is a research and analytics tool that Google provides for free. The service involves research done by Google in early 2011, which includes information from different demographics, countries, mobile carriers, and platforms.

Our Mobile Planet provides insights into smartphone usage and mobile attitudes. Use it to create custom charts that will deepen your understanding of the mobile consumer and support data driven decisions in your mobile strategy.

Marketers and webmasters have actually expressed surprise that Google is offering this service for free, given the amount of data involved. Our Mobile Planet can practically render research from other firms — those that are expensive — less useful. At the very least, Our Mobile Planet gives individuals who cannot pay for data from the likes of IDG, Gartner and the like.

The data comes from research by Google, Ipsos and the Mobile Marketing Association and includes information on usage patterns and behaviors, particularly with regard to social media, search, video and email messaging. The research also includes purchasing activities and mobile shopping patterns. Google says that most of the data has been compared against traditional desktop Internet use, to provide better context.

Users can choose among data sets and can manipulate these as necessary. The data can also be exported as a PNG graphic, or as a spreadsheet in either CSV or Microsoft Excel format. While Google is expecting that the tool will be used mostly by marketers and webmasters, users can also get interesting information on how people around the world use their mobile phones and smartphones.