Asus Ultrabook May Meet Intel’s Price Target [The Sub-Thousand Goal On Ultrabook Launch Prices May Be Met With Asus' Lineup]

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We’ve been following the Ultrabook story for some time now, through a whole lot of difficulties, most of which stemming from the fact that Intel wants these to launch for under $1000 each. But from the sound of things, there’s good news afoot as one of the first Ultrabook lines from Asus has its prices revealed, and the target looks like it will be met.

Word about the Asus Ultrabook has slipped out, and the news is positive, at least for Intel: at least some offerings–probably the lowest-end offerings, but still–of the Asus Ultrabook line will hit for $799, which is well under the $1000 target Intel was setting. The current word says that Asus’ Ultrabook line will comprise between five and seven different models of various specs, and in turn will range in price from the earlier-stated $799 all the way up to $1999.

Intel, at last report, expected to grab fully 40 percent of the notebook market with the new lineup of Ultrabooks across a few different manufacturers, but the folks out at Asus didn’t share Intel’s optimism. They’re rather convinced that Ultrabooks will take 20 percent of the market instead, and this stemming from a variety of causes, including the fact that only the lower-end Ultrabooks will see the sub-thousand dollar pricing, as well as some design issues yielding unexpected and wholly unpleasant side effects like heat dissipation issues. But even Asus thinks that Intel can manage the 40 percent number, just not until 2013, which would be a small bump in the road but a consummation worth waiting for.

Personally, I’ve never been too concerned about the Ultrabook lineup, as the form factor isn’t a big concern to me so much as the spec loadout. I prefer to see notebooks that run programs well and allow me to do all the things I want to do with them, as opposed to what they look like. Sure, looks are nice, and a sharp notebook is a welcome thing to have, but get me between form and function and I’ll choose function every time. However, I know that more than a few of you out there disagree with me, so I’ll open up the floor to you. Think that the Ultrabook lineup will be able to compete against the MacBook Air and Pro out there? Or do you think that the Ultrabook line will run out of steam before it can truly compete? Either way, hit the comments section and tell us what you think!

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