Miramax Movies Land On Facebook In Beta

Facebook Gets A New Catalog For Its Streaming Video Library Thanks To The Beta Miramax eXperience

It’s easy to forget that Facebook offers streaming video, if for no other reason than we don’t hear about it very frequently. But they’ve garnered some good attention in the past from Warner Brothers, and now, the folks out at Miramax are looking to join in with the release of the beta version of the Miramax eXperience app.

 

It’s Miramax’s first such app to date, and instead of releasing it through iOS or Android, they’ve taken the unusual step of launching it on Facebook. It took them just eight weeks, reportedly, to complete the project, which integrates itself into user profiles to show off what Miramax titles you watch, and provide a platform for discussing them with friends as well as recommending them to others, as well as allowing you to watch them yourself.

Admittedly, the total number of titles is still fairly slim–you’ll only have access to twenty Miramax titles to start with–but surprisingly they won’t just be scraping the bottom of the barrel for titles. You’ll get titles that were in the theaters only recently, as is the case with the bizarrely entertaining Jason Bateman / Mila Kunis project known as Extract, but also some real oldies-but-goodies type of fare like Kevin Smith’s career launching Clerks. Each movie will cost 30 Facebook Credits, and you’ll be able to watch a clip of each.

“Our ultimate goal is to give consumers the opportunity to buy films and store them in their own cloud-based digital locker – to then access the content anywhere they want, across ALL devices,” states a posting on the company’s site. “Yes, that’s right – any PC, smartphone, tablet or TV, whether at home, on the go, on vacation, etc.”

It’s still obviously a big pile of nothing against the big boys like Netflix, Amazon Instant and the like, but as new titles arrive, Facebook might well be a competitor assuming it can get the numbers to work out. The value of a social movie experience is a good chunk of what gets people to come to the theaters, and if Facebook can replicate that at home, it may well give them the edge over their various counterparts.

So what do you guys think? Think Facebook has a chance to pull viewers away from the giant all you can stream buffet that is Netflix? Or will they be going nowhere fast until they get their numbers to a more reasonable level? No matter how you feel about this one, head on down to the comments section and tell us what you think!

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