U.S. Prepaid Cell Phone Market Shows Promise [3 Out Of 5 Subscriptions From 2010 Were Prepaid]

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According to data released by the New Millennium Research Council (NMRC), three out of five new wireless subscriptions in the United States from 2010 were prepaid. And to use NMRC’s words, this “penny pinching” trend will continue, and even see growth this 2011. NMRC expects to see an overall total of 1 out of 4 prepaid subscriptions before the year ends.

Prepaid subscriptions are common in emerging markets, but the United States has always been the land of post-paid wireless plans. We’ll let you decide whether this development is caused by the overarching condition of the economy in the United States, or if it’s brought about by people becoming smarter with their purchases. But then again, the former could’ve paved way for the latter.

According to the NMRC data report, it’s the unlimited type of prepaid subscription that’s gaining traction in the market, whereas traditional prepaid service actually saw a decline from 2009 to 2010.

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