Waitrose Christmas App Populates iPhone App Store

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We know we usually bring you Twitter apps, JRPG rip-offs, and massive savings on iPhone games, but we sort of like this one and you’ll see why. So, let’s see, festive gift guide, check. Wine guide, cook’s tools, Christmas day menu planner, turkey timer, it’s all in there. Recipes are covered courtesy of Delia Smith and Heston Blumenthal, which names we’re certain mean something to somebody out there. No offense to them, we’re just probably so far out of their demographic they couldn’t find us with their very own SETI program. And that would be perfectly fine, and also nice and maybe even adequate, but there’s more.

This bit we really like and hope to see more of. Not only can you download the app using a QR code reader at the page in the via link, people have been doing that since just before cave paintings, but Waitrose says they’re going to have TV ads where you can download the recipe being advertised by photographing the screen with your phone. We can certainly see applications less than culinary for something like that.