Assassin's Creed: Brotherhood Hits 1 Million Sales In Europe

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Assassin’s Creed: Brotherhood has sold over one million copies in it’s first week in Europe alone, which officially makes it “the best launch in the history of Ubisoft’s European sales, and our best-selling launch title ever,” according to Geoffroy Sardin, EMEA chief of marketing and sale at Ubisoft, in an interview with MCV. He also announced that the Assassin’s Creed series as a whole has sold more than 20 million copies since the release of the first Assassin’s Creed back in 2007.

This, according to Sardin, sets the Assassin’s Creed series up to sell a total of 30 million copies by the end of next year, right around the time the next Assassin’s Creed title is set to release. Sardin claims that the boost in sales over the first of Assassin’s Creed has everything to do with the added multiplayer mode. “It is the first time we have added such a big multiplayer mode to an action franchise – but we’re seeing people play a lot and regularly, so clearly they do enjoy it,” Sardin said, presenting research showing that 60 percent of players are playing multiplayer.

Let’s just hope that, as Ubisoft moves forward, they continue to break new ground with their multiplayer while not forgetting the stellar single-player storylines that made Assassin’s Creed the hit franchise it is.