Nintendo Trademarking "It's On Like Donkey Kong", Yes Really

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You saw the title, right? We’re out, going to grab some lunch, take a long hot bath, maybe catch a movie… Why are you still here? Oh you were expecting us to say something about this?  Doesn’t it seem like this article writes itself? I mean, there are so many damn angles it’s like a cubist painting. Not only the irony of an intellectual property-obsessed company like Nintendo trying to lay claim to what is essentially a phrase created and propagated by members of the public, but the very arbitrary nature of the process by which the damn phrase got so popular in the first place, which is mainly because it rhymes.

Yes, shockingly, the extent to which the popularity of the phrase is owed to any intrinsic quality of the Donkey Kong franchise is basically zero. Not to mention the  sheer inanity of Nintendo’s gleeful bragging about Donkey Kong’s pop culture icon status while attempting to restrict the use of the phrase that got it there.