Toshiba's Cell TV Gets Name Change

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Admittedly, looking at pictures of televisions on your computer screen is a bit on the limiting side. The picture of the television itself is somewhat dwarfed by your computer’s capability to reproduce the image. However, looking pictures from IFA at the upcoming line of CEVO–formerly Cell–televisions from Toshiba sends a literal shiver up my spine.

You’re looking at one of those pictures above, the one that gave me my shiver. While the Japanese have been enjoying truly Back To The Future II television for some time now (up to eight HD channels at once or as many as 40 SD feeds, just like Marty Jr.), American viewers don’t seem quite so interested from some reports. Thus, Cell Evolution (CEVO, get it?) is being used to make one channel really, really impressive.

The model you’re looking at is a 55 inch model, with LED backlighting for 512 zones instead of the usual 128. It supports active 3D, 2D-to-3D conversion, and a variety of apps from the Toshiba Places service.

We even know it’ll be coming out starting early next year and will be available for the massive price tag of around 5000 Euros (roughly $6,363 US, but by then, who knows?). I guess you get what you pay for, and that definitely looks like a whole lot of television.