Best Buy Mobile Commissions Mobile Survey, Shows Only 1 in 10 Care About Operating System

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Customer surveys tend to give some interesting feedback, and when you are a mobile geek and come across a survey that was done by Best Buy Mobile you may find yourself fully interested. That of course was the case with myself. As for the survey itself, it was commissioned by Best Buy Mobile and consisted of 1,004 participants who were contacts by telephone.

The results, in some ways they were interesting, in some ways they were expected and in some ways they were simply confusing. Lets dive into the numbers, and then touch on the confusing part in closing.

First and I am not really sure that I should be surprised by this or not, but it was noted that more than half of those surveyed do not know when their contract expires. I find that interesting because it is most often (from the people I speak with) the one piece of the mobile phone buying process that people complain about most.

This next part is not so suspiring, but only 1 in 10 report receiving a reminder notice about their contract ending and coming up for upgrade eligibility. Me personally, I never get these because mine never expire. I tend to always upgrade often and early.

Other interesting numbers include that;

• 45 percent look for multimedia capabilities including music, video and camera
• 32 percent look for GPS navigation
• 29 percent want to replace landline phone
• 26 percent want to be able to access social networking sites
• 26 percent want to be Wi-Fi enabled
• 15 percent want to make eCommerce purchases from their mobile devices
• 15 percent want to be able to download a movie
• 14 percent want to be able to play games from their smart phone

And now, the part that was slightly confusing, or maybe more accurately — misleading. According to the survey, they are reporting that “one in four shoppers made their mobile phone decision based on the mobile phone device itself” and that “one in 10 selected a mobile phone based on the operating platform, such as Google’s Android or Apple’s iPhone platforms.”

Taken by themselves both of those are interesting and believable numbers, however, how can you factor in that they are slightly misleading in that if you choose an iPhone you are technically choosing iOS. Alas, maybe I am just reading in to far and should just take them for what they are — interesting statements on their own.

And lastly, it was noted that 67% choose their phone based on the carrier.