New Colored Kindle Coming by Christmas? [Amazon Interested in Color Kindle But Sticking With Regular E-Ink for Now]

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So, Amazon managed to sell-out the previous Kindle model, but that simply means they didn’t replenish the stock as they were waiting to launch this new Kindle baby. The new device was made official yesterday evening and boy does it look good from the distance, and has a very nice pricing scheme too.

I have, and probably still will debate pro tablet in the tablet vs eReader war since the former would offer me a lot more perks than a simple E-Ink Kindle-like reader. I anticipated the iPad to be a better fit for most customers even since before Apple announced the device and all that happened. Recently we’ve seen eReader manufacturers lower prices for their devices to make them more appealing to the customer and now we see Amazon come up with a reinvented, smaller, lighter, cheaper Kindle.

Is it a better choice than the iPad? Probably not, especially if you look for a device that will offer you access to the web and plenty of apps in full colors. But this new Kindle seems to be just right for reading. And, again, priced accordingly.

Amazon is relying on the same E-Ink technology it has used in the past and when asked about a color Kindle (not referring to the color of the device here but to the colored E-Ink) Amazon representatives somewhat admitted they are testing such technologies but won’t use them as long as colored E-Ink could “compromise the reading experience.”

That certainly means that new Kindle models will still be based on the same electronic ink we’ve been used to see in such products. Amazon will be testing colored Kindle models behind closed doors but won’t say anything on record about any color Kindle launch plans.

The rumor that still circles the web is that a full color Kindle is coming by Christmas, so we’re definitely interested to hear more about it. Got any tips on the matter? Let us know!

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