Bing Gains Market Share, But Not Gaining On Google

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Bing is making small gains and capturing the attention of more and more users and advertisers every day. Despite only being launched just last year, they’ve already got a small niche of users, but unfortunately for them, insiders are saying that there is no way they they can knock off Google in desktop search. But, they do have a chance at winning the mobile search war.

Last month, comScore estimated that Bing held a 12% marketshare over the search market, with Google holding dominant with its 64%. This is a 4% improvement since Microsoft’s ailing “Live Search” became branded with the more memorable Bing identity. Microsoft is dropping lots of money into Bing, as they attempt to compete in search. Bloomberg BusinessWeek is reporting that since 2006, Microsoft is about $6 billion (with a b) in the red with their search engine business.

But many online advertisers are now worried that their ‘under-invested’ in Bing. Range Media Online, a marketing firm, tells Bloomberg BusinessWeek that most clients had previously spent 2-5% of their ad dollars on Bing ads. Now, that is increasing to 5-9% of money being spent on Bing.

Google is probably out of reach for Bing, and Bing knows it. Instead, BBW reports that Bing is turning their eyes to the uncharted wild-west of mobile search. Bing is making a big push in mobile search, including a lot of developer and customer incentives. On the iPhone, Bing will pay for you getting a free copy of the Tap Tap Revenge game if you download the Bing app.

Have you tried Bing? Do you currently use it?