How Adobe Can Benefit From Steve Jobs’ Hatred of Flash [Commentary on How Adobe Can Utilize the Flash vs. HTML5 Debate to Their Advantage]
The fact that Steve Jobs isn’t a fan of Adobe’s Flash platform is no secret, hell it’s all over the news — First the iPhone didn’t support Flash and then the iPad leading many consumers to question whether or not Mr. Jobs was going crazy. Of course, Steve Jobs has responded by saying that Flash is bad for the Internet and pointing towards HTML5 as the future. Sure, you can point to the fact that Flash is on over 90% of Internet enabled devices but there’s no question that HTML5 is a much lighter platform that shares many of the same features. Not to mention the fact that as more consumers upgrade their browsers and hardware, HTML5 will see a larger and larger market penetration. But what is Adobe to do? Just throw in the towel, give up their market share and deem Apple the winner?

Well yes, and no — HTML5 is definitely going to be a big part of the future and relying on one company’s platform to do so many things is never a good thing. However, Adobe needs not to throw away their technology but instead they need to adapt and embrace the future. As more and more handset manufacturers begin to allow Flash to run on their devices, more and more online publishers begin to offer an HTML5 alternative to Flash so there is definitely a need for this embrace or Adobe is going to miss out on a valuable new market. Now, I’m no graphics designer so I’m not completely versed in the logistics behind it all but I am an avid Photoshop user and have dabbled with Dreamweaver and Flash in the past and if you’ve done the same you’ll surely know that Adobe entire lineup of software is incredibly powerful.
So now you look at this lineup and see that they have an image editor (Photoshop) a WYSIWYG HTML/CSS editor (Dreamweaver) and then of course, the Flash editor. So now if they were to take the knowledge they have accumulated over the years and adapt this to HTML5 they should easily be able to come up with an industry leading HTML5 editor. Sure, you can say just incorporate it into Dreamweaver, but it wouldn’t be that simple. After researching the topic a bit I’ve found that doing this would be partly impossible, and partly impractical. The amount of variables and new markup that comes with HTML5 would have a WYSIWYG editor with an insane amount toolbars and drop-down menus to incorporate all of HTML5s new features.
However, this is where Adobe’s extensive knowledge comes in — The company has been making these products for over 25 years now and with an employee base of over 8,500, there has to be someone over there that can figure out how to make a fully featured HTML5 editor; just think of it as a mash up between Flash and Dreamweaver.
So come on Adobe, you have what it takes and you don’t need to abandon Flash. Just take your knowledge and adapt it to the new technology because with all of the talk about HTML5, there is definitely a market for it.
- John Dowdell
- Louis Wheeler
- Jeff Baker
- John Dowdell
- Ken Berger
- WaltFrench

