Paper Company Wants Everybody To Print More [CEO of Domtar Says Anti-Printing Mentality Is "Just Bull", Kids Should Love To Print]

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Between smartphones, e-mail and a new environmental focus we have these days, printing definitely seems like it’s on the way of the floppy disc – but John Williams, CEO of Domtar (a “Sustainable Paper Company”) is telling folks that it’s ok to print pages of stuff, and he says even kids these days should be allowed to print more.

Mr. Williams spoke at a conference on Monday and talked in depth about paper. He said that there is an “appropriate use for paper.” He went on to say that we should “feel comfortable” using paper and that there wasn’t a “environmental negative” whee we used it. He went on to say that the idea that printing had an environmental impact was “just bull”.

Domtar is going to attempt to market to kids more. Hot Hardware says that they’re going after the YouTube and Facebook crowd. Williams explained, “Young people are really not printers. When was the last time your children demanded a printer? They want the electronic device.”

Hot Hardware found an ‘article’ on Domtar’s website written by a Domtar VP, Lewis Fix, that waxes poetically on paper. Mr. Fix writes:

Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is declared on paper. Important news is spread on paper. Justice is rendered on paper. Rights are guaranteed on paper. Freedoms are declared on paper.

Strong words, but as Hot Hardware writes, he’s getting the message mixed up with the medium. I feel for Domtar, they’re in a rough spot, but I don’t imagine many of the Facebook/YouTube crowd suddenly going crazy for printers and paper.

And, I couldn’t help think of “The Office” when thinking about a paper company.

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