Apple Purchase Siri; Plans to Develop Google Search Rival?

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Just yesterday we’ve heard that Apple has purchased one of the main developers of its iPad A4 chip, Intinsity, for a rumored $121 million and now we hear that Cupertino has made one more interesting acquisition. This time around the company snatched Siri, an iPhone developer company, for a cool $200 million.

It’s pretty obvious why Apple would buy a company that made such a dependable processor as the A4 is said to be. But why did it purchase Siri?

Siri is apparently going to develop a Google Search rival for Apple. The company already has a personal assistant application for iPhone in the App Store which turned quite a few heads.

Siri Assistant is apparently a “new way to get things done” as the application will take care of all your mobile searches in a totally new, improved ways. Siri Assistant will let you book restaurants, movies, taxis and more by finding fast answers to your questions. That’s right, Siri Assistant does searches on your iPhone based on your vocal inputs. The best thing about it is that the application is free so you can actually try it at any time you’d want to.

Is this where mobile search is heading to? Is Apple going to reinvent search on mobile devices? It’s certainly sure that such an iPhone search alternative will go well with Apple’s new advertising platform. iAd, one of the tentpoles of iPhone OS 4.0, is going to bring some serious cash to Apple and probably hurt Google in the process.

Furthermore Apple is also working on some sort of Maps application of its own as it purchased a company called PlaceBase last year. Slowly but surely Apple is finding new ways to compete against some of Google’s most famous mobile services like Google Search and Google Maps and it will probably manage to make even more money off its iPhones with its own search, mobile advertising and maps solutions.