Amazon Kindle E-Reader Available From Target This Sunday

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Following on from Amazon first serving to confirm that their Kindle E-Reader would be offered via Target’s retail stores – making the Kindle the first Amazon product to be offered via retail as opposed to just online – its now emerged that the Amazon Kindle will become available via Target’s Minneapolis store, as well as its 102 Florida based stores, from this Sunday (April 25th) priced at $259 – thus matching its online price.

As noted above, this will be the first time that Amazon have offered the Kindle via retail as opposed to exclusively online and its widely through that the move is a bid by Amazon to act to attract consumers that may otherwise look to devices such as Apple’s iPad, or, for that matter, the Barnes & Noble Nook E-Reader which – both of which are available via retail either from Apple stores, in the case of the former, or, as from April 18th, via Best Buy in the case of Barnes & Noble Nook.

Amazon’s concern, it seems, is that it could be missing out on sales of its Kindle in merely offering the E-Reader online though it remains to be seen just how offering the Kindle at brick and mortar stores will act to enhance sales in light of the growing competition in the market. That said, its not as if Amazon are not acting to make their ebooks available via as many means as possible with PC and Mac (and various phone) Kindle applications already having been released and, of course, the up and coming Dell Mini 5 Tablet has also been confirmed as being set to offer an Amazon Kindle ebook reader app out of the box.