Android's Popularity Grows By Leaps And Bounds
![Android's Popularity Grows By Leaps And Bounds [Recent AdMob Mobile Usage Report Shows Android Gains, iPhone Loses In Last Month]](http://nexus404.com/Blog/thumbnailimages/alt/AdMob-Chart-Feb-2009TFTSThumb220153.jpg)
AdMob’s monthly report on mobile device web traffic has come out. The report measures smartphone marketshare based on how many of each device visits websites, and while the iPhone was #1 in internet usage, it saw some of its lead disappear to multiple Android devices.
The five most popular Android devices last month, again, based on web traffic, were the Motorola Droid, HTC G1, Motorola CLIQ and HTC Hero. While the iPhone accounts for 44% of smartphone web traffic, all the listed Android devices make up 42%, so Google’s little OS that could is quickly gaining ground on the iPhone OS.
The iPhone OS lost 2.4% of it’s OS share last month while Android saw a 2.7% gain. Obviously there are more Android devices compared to iPhone devices and since AdMob says they measure all mobile devices – tablets and MIDs included, the iPad will definitely give the iPhone OS a huge boost.
The BlackBerry 8830 and Palm Pre both saw losses in market share last month as well. These might not be entirely accurate as the BlackBerry 8830 is three years old and as a BlackBerry owner myself, many BlackBerry owners don’t surf on their devices. Slate-style touchscreen devices are much more conductive environments for casual web surfing. As for the Palm Pre… well, need I say more. It’s not exactly a popular device.
As we reported earlier this week, mobile OS providers are in an arms race to establish themselves with as much market share – and pundits say to expect them to expand to tablets, MIDs and other sorts of devices.
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The TFTS Team
Admob’s monthly report has nothing to do with actual mobile phone popularity or usage and shouldn’t be used as a source to determine popularity. Admob is not installed into every iPhone, Android, Palm Pre, Blackberry phone. It is installed on some apps that integrate mobile Admob ads like Google ads. Not all developers agree to integrate Admob ads into their apps.
With that said, it’s easy to see that the Admob’s monthly report only illustrates which platform has the most Admob ads integrated into their apps and how often they are used. Because not all smartphones include Admobs into every app for every platform, it would be naive to declare Android’s popularity growing by leaps and bounds. It could simply be that Admob ads are becoming popular among developers for the Android platform.
Admittedly, it’s an imperfect system, but like Alexa it’s one of the few indications of market share that we have.