AMD Outlines Gamer's Manifesto For Gamers, Developers

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Last week at the Game Developer’s Conference, AMD held a little press conference to unveil what they call the “Gamer’s Manifesto”. Presented by AMD’s Chief Marketing Officer, Nigel Dessau, AMD revealed four promises to the gaming public and developers with whom they work.

NVIDIA is pretty public with their marketing. They put up those “The Way It’s Meant To Be Played” videos before certain games and the fact that a certain PC game has PhysX support is usually heavily marketed. So, these Gamer’s Manifesto from AMD is seen by some pundits as AMD’s attempt to make a little PR wave.

AMD’s Gamer’s Manifesto is as follows:

• We will consult with the gaming community to help align our innovations to their wants and needs.
• Wherever feasible we will move quickly to move our innovations into the industry standards.
• We will provide the technical and business support game developers need to help make their games a success.
• All gamers, those with AMD hardware in their system, or not, deserve the best gaming experience possible.

AMD said at the conference that although they’re just outlining these principals publicly now, they’re been following them for a while. All of this is apart of AMD’s new marketing push called “Gaming Evolved” where AMD is going to try to show off their graphics engineering prowess.

AMD says that they have been listening to feedback from both developers and gamers as to how to proceed with their products. An AMD executive on stage cited an online poll that said that gamers cared more about Eyefinity and DirectX 11 support than PhysX from NVIDIA. (The poll doesn’t sound very scientific – take it with a grain of salt).

They also talked about their commitment to the “Open Physics” middleware, an open-source rival to NVIDIA’s PhysX technology. Althought AMD showed demo cards running Intel’s Havok FX physics tech years ago, that never made its way to a home computer. AMD seems a bit more serious about the “Open Physics” are we might see some of that coming soon – if AMD can get some developers to include it in their games.

Overall, it’s a pretty nice message and AMD seems sincere about it. It also seems that AMD is going to be more vocal in getting their message out there, like NVIDIA has been doing.