Google Explains Google Nexus One Sales Failure & Upcoming Mobile Strategy

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I can’t say we were surprised to find out yesterday that Google managed to sell just 135,000 of Google Nexus One units in the first 74 days of existence. We already saw that Google had a disappointing start and, unfortunately for the Mountain View-based company, the Nexus One hasn’t become a bestseller phone like the iPhone or the Motorola Droid did before it and it might never will.

But Google seems not to be disappointed by its poor performance at selling the Nexus One. In fact the company seems to be quite happy with that particular number:

We’re pleased with our sales volumes and with how well the Nexus One has been received by our customers. The Nexus One is one of a fast growing number of Android handsets which have been brought to market through the open Android ecosystem. Our partners are shipping more than 60,000 Android handsets each day compared with 30,000 just three months ago.

While I can’t but approve of that sort of positive thinking I still say that Google should care about Android sales. The better its own handset would do when it comes to sales the more customers would get it and thus more customers will experience Android as Google intended it to be, without all the customization that some manufacturers build upon the open source OS. Just imagine if customers would refuse to buy Android handsets from HTC, Motorola or Samsung because their version of Android doesn’t look anything like the one found on the Nexus One! Is that maybe the reason for which Microsoft is not interested in launching its own WP7S-powered smartphone?

Google seems to be more interested in finding other ways of selling the device and we’ve just seen how the smartphone will be heading to all the Big Four carriers in the USA so we can only wait to see if this strategy will pay off on the long run. The company is also very proud of its Android Market performance:

There are about 30,000 apps available on Android Market, which is more than double the number of apps that were available just four months ago. Additionally, we’ve seen app purchases increase more than 3 times in that same four month period. So we’re not only seeing more developers bringing apps to Android Market, but Android users are also purchasing more apps.

That’s a nice number right there, but it still a lot lower than Apple’s App Store, isn’t it? So maybe Google should care more about its upcoming Android smartphones because sales do matter. Just the past weekend we saw how Apple sold around 150,000 iPads. Although not confirmed, that number will bring in even more sales as more people will think the iPad is worth buying right now as others have already purchased it.

Will you buy a Google Nexus One from any of the Big Four? Why or why not?