Google have acted to once again underpin its firm belief that cloud computing is the future of computing in general in serving to launch its new Google Apps Marketplace that allows ‘customers to easily discover, deploy and manage cloud applications that integrate with Google Apps’ which already boasts over 50 applications from third party developers .

“Once installed to a company’s domain, these third-party applications work like native Google applications. With administrator approval, they may interact with calendar, email, document and/or contact data to increase productivity,” states the Official Google Blog. “Administrators can manage the applications from the familiar Google Apps control panel, and employees can open them from within Google Apps. With OpenID integration, Google Apps users can access the other applications without signing in separately to each. The Google Apps Marketplace eliminates the worry about software updates, keeping track of different passwords and manual syncing and sharing of data, thereby increasing business productivity and lessening frustrations for users and IT administrators alike. That’s the power of the cloud.”
Incidentally, the launch of Google Apps Marketplace coincides with Google confirming that some 25 million users and 2 million businesses are embracing Google Apps in one form or another and, with the launch of Google Apps Marketplace, Google seem to be primed to make further inroads into our business lives, in terms of computing, just as much as they have into our personal lives.



