Casio Exilim EX-S7 & Exilim EX-Z35 Cameras Unveiled

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Casio unveiled two new models in its Exilim range of cameras at this years PMA event – namely the Casio Exilim EX-S7 and the Exilim EX-Z35 – both of which utilise Casio’s new Exilim Engine 5.0 which promises greater image quality whilst reducing power consumption (thus extending battery life).

The Casio Exilim EX-S7 offers 12.39 megapixel resolution courtesy of its 1/2.3-inch CCD sensor paired with 3x optical zoom whilst the Casio Exilim EX-Z35 is a 10.60 megapixel camera sporting sensor.

Both cameras, as you’d expect from point and shoot compacts, offer a veritable host of auto features taking in the likes of Best Shot, Easy-Mode and Face Detection and are billed as being ideal for taking image for social media sites such as Facebook whilst the Casio Exilim EX-S7 is also touted as YouTube friendly thanks to offering 720p HD video recording functionality.

“Casio is committed to delivering high quality digital cameras that produce crisp images that capture life’s vibrant colors in detail. Our goal is to create easy-to-use cameras for any lifestyle,” says Toshiyuki Iguchi, senior general manager of Casio’s Digital Imaging Division at Casio America, Inc. “We are thrilled to expand the popular EXILIM lineup with the additions of the EX-S7 and EX-Z35.”

Casio Press Release:

The EX-S7 and EX-Z35 embody the sophistication and innovation of Casio’s EXILIM line. Offering modernized features and improved image processing capabilities through BEST SHOT, Easy-Mode and Face Detection, the new cameras deliver quality images that can be shared on a variety of social media platforms such as Facebook and YouTube™. Whether on-the-go or spending quality time with friends and family, the photo taking and sharing experience is fun and occurs at the touch of a button. Complementing any style, the cameras come in a variety of dazzling colors.

Developed with Casio’s latest EXILIM Engine 5.0, which delivers higher image quality and lower power consumption, the EX-S7 is a 12.1 effective megapixel digital camera with a 3X optical zoom lens and a 2.7 inch, high-quality LCD screen. With a quick-access dedicated movie button, users can record memorable moments in 720p high-definition (HD). Additionally, the EX-S7 is compatible with SD and SDHC memory cards.

The camera also features Casio’s celebrated Dynamic Photo, a Hollywood-like green-screen effect which adds animated graphics into still photos where users can create unique e-greetings to share with friends and family. Dynamic Photo gives the power to create original and artistic visuals that can be emailed, posted on social networks and even printed out at home.

With the EX-Z35, Casio adds to the exciting new line-up designed for the photographer that seeks a high-performance digital camera without intimidating controls and settings. Featuring Casio’s easy Mode function, a simplified menu screen that offers seamless navigation, the EX-Z35 is also equipped with Face Detection. The camera produces images at a 12.1 effective megapixel resolution and is equipped with a 3X optical zoom lens. The EX-Z35 comes in an eye-catching compact body for active lifestyles.

The Casio Exilim EX-S7 is set to become available this spring when it’ll retail for around $140 whilst the Exilim EX-Z35 is set to hit retail this March and will set you back around $110.