Korean Theaters Get Avatar in “4D” [Koren Firm Adds Environmental Effects To 3D Avatar Experience]

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The Korean multiplex theater firm CJ-CGV now offers a “4D” theater experience of the blockbuster film “Avatar”.  “Avatar 4D” brings environmental effects to the existing 3D format, including moving seats, mist, laser lights and wind.

While the “Avatar” film continues to set new box office ticket sales records, the CJ-CGV group of Korean multiplex theaters hope to further cash in on its success.  For an increased ticket price of $15.80 (normal “Avatar” seats are available for $6.90), Korean “Avatar” fans can watch the 3D version of the film with 30 different environmental effects.  The theater seats tremble, winds wash across the audience and laser lights add new dimension to the 3D experience of “Avatar”.

“Avatar” is not the first film to get the 4D treatment at CJ-CGV multiplexes.  CJ-CGV hopes to add 10 more 4D films to its schedule this year, thanks to a partnership between Wonderworld Studios and LA-based Animation Picture Co.  As is true with most Korean technical innovations, it’s only a matter of time before the 4D trend crosses over into the United States.  It’s likely that such a crossover wouldn’t happen for “Avatar” in the US, but 20th Century Fox could implement “4D” to squeeze more revenues out of the hit title late in its theater run.