Boxee Adding Ability To Buy Content

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In an official posting on their blog, the team at Boxee revealed that they are planning to release a “Payment Platform” that would allow their users to purchase video content from the content owners. Presumably, they would allow their users to buy and rent video content from TV and movie studios.

Boxee has already gotten some content partners lined up who will provide paid content to Boxee users upon launch. While they didn’t say which providers were onboard, just hinting that they were “previously not available to Boxee users.” Under the terms of the new Payment Platform, the content owners will be able to charge whatever they want of their content, which as we’ve seen with the Amazon-Book publishers dust up, should keep them happy. Boxee’s new payment system will also have support for letting them offer pay-per-view and subscriptions to the users.

According to the blog entry, this is the beginning of Boxee’s business model where they’ll attempt to take in revenues. They will charge a small percentage of the purchase price of the video, but it will be less than the 30% that most current Video On Demand services take.

Boxee believes that their model is the way of the future. Their entry explains, “The iTunes store has already shown us that people are willing to pay for content when it’s affordable and easy to access. Our goal is to equip the content providers that we’ve spoken with over the past year, both big and small, with a way to monetize their content above and beyond the advertising-only model.“