Amazon might have a hot eBook reader on its hands and lots of content to go with that but that doesn’t mean that the company is going to stay atop of the eBook business for ever. No matter how many million Kindles has Amazon sold, Apple of all companies is breathing down its neck.

Cupertino has launched a hot, but not perfect device, the iPad, which already caused much controversy when it comes to publisher pricing for eBooks. Just this week we’ve seen Amazon renegotiate eBook prices with Macmillan and then we’ve witnessed HarperCollins turning against the Kindle store. Is this just the start of an imminent rebellion?
Amazon had to think fast in order to adapt to the market’s new requirements. The current Kindle models won’t be enough to compete against the multitouch-enabled, colored iPad. And it looks like the company is more than ready to face Apple. Amazon seems to be interested to develop the next Kindle version, the Kindle Touch.
Amazon made two important moves: it acquired Touchco, a company that develops cheap multitouch displays and it has hired former Microsoft VP of Windows Platform Strategy. Is that enough for Amazon to come up with a new Kindle version, one that would offer similar features to the iPad?
Mike Nash, the former Microsoft VP of Windows Platform Strategy, was the first product manager on Windows NT a long while ago and now he seems ready to join Amazon in its Kindle endeavor.
Touchco is a company that knows how to make cheap touchscreen displays. They apparently use interpolating force-sensitive resistance technology to build these affordable displays. This resistive technology is pressure sensitive and will be able to detect an infinite number of simultaneous touches. Furthermore the technology will let Amazon employ color LCDs so the future Kindle Touch sounds a lot more interesting than its predecessors.
Browse Deeper: Related Reading on TFTS
Got Something to Say? Add Your Comment
Commenting on TFTS
Please note that all comments made are moderated by humans, not machines, so will not appear immediately and that comments made purely for self-promotional purposes will be rejected. When entering your name please do not enter your website name as this will also lead to your comment being rejected - we do offer a website URL box, please use that.
Please also note that we do not stock any of the items we cover on the site so orders for items cannot be accepted.
Many thanks for your kind understanding.



![Amazon Kindle Multitouch Support Coming Soon? [Amazon Purchases Touchco Multitouch Company, Hires Former Microsoft VP; Amazon Kindle Touch In the Works?]](http://nexus404.com/Blog/wp-content/uploads2/alt/kindle-touchpostvotbox17090_.jpg)




![Amazon Sells Kindle in the Millions [How Many Million Kindles Did Amazon Sell So Far?]](http://nexus404.com/Blog/wp-content/uploads2/alt/kindle2-amazon-ukSBL17580_.jpg)
![Amazon Removes Macmillan Books From Kindle Store [Amazon, Publishers Feud Over Kindle Store Prices, Apple Waits In Wings]](http://nexus404.com/Blog/wp-content/uploads2/alt/Kindle-Macmillion-LogoSBL17580_.jpg)
![Free Amazon Kindle for PC Application Release Confirmed [Kindle PC Application Set to Release Next Month, Further Update to Employ Windows 7 Touch Technology]](http://nexus404.com/Blog/wp-content/uploads2/alt/Free-Amazon-Kindle-for-PC-ApplicationSBL17580_.jpg)


![New iPad Competitor Emerges; Neofonie Calls it the WePad [Neofonie WePad Tablet to Feature: 11.6-In Touchscreen Display, Intel Atom CPU & Android OS; WePad App Store Also Available]](http://nexus404.com/Blog/wp-content/uploads2/alt/neofonie-wepadsblic50_.jpg)
![Chrome for Windows to Get 3D Acceleration Thanks to Google ANGLE? [The Google ANGLE to Offer 3D Acceleration to Chrome; No Need for Extra OpenGL Drivers]](http://nexus404.com/Blog/wp-content/uploads2/alt/chrome-3d-ANGLEsblic50_.jpg)
![MSI Unveils P600 Business Notebook [New Business Notebook Features Core i5 Processor, 4GB of DDR3 RAM, ECO Engine, 15-inch Display]](http://nexus404.com/Blog/wp-content/uploads2/alt/MSI-P600-Notebooksblic50_.jpg)
![BenQ V2410T & V2410B LED LCD Monitors Now Official [New LED-backlit LCD Monitors Available from BenQ; V2410T & V2410B to Retail for $319 & $279]](http://nexus404.com/Blog/wp-content/uploads2/alt/benq-v2410tsblic50_.jpg)

![HP Slate Tablet Specs, Features & Pricing Uncovered; iPad Beware! [HP Slate Specs, Features & Prices Get Leaked; Official Launch Dates Still Not Available]](http://nexus404.com/Blog/wp-content/uploads2/alt/HP-Slate-tabletsblic50_.jpg)
![Sprint HTC Supersonic Gains Sprint Inventory Listing [Sprint HTC Supersonic Listed as HTC A9292 WiMax Bar Phone, Pending Official Launch Next Week]](http://nexus404.com/Blog/wp-content/uploads2/alt/WiMax-4G-Sprint-HTC-Supersonicsblic50_.jpg)
![Opera Sees Huge Spike In Downloads Following EU Browser Ballot Screen [Many European Users Flocking To Opera Following Addition Of Browser Ballot To Windows, Opera Pushes For Global Roll-Out]](http://nexus404.com/Blog/wp-content/uploads2/alt/Web-Browser-Ballotsblic50_.jpg)
![Microsoft Employees Hide Their iPhones Around Ballmer [Sources Say 10% Of Microsoft Employees Are Avid iPhone Users, Hide Their Phones When Executives Are Around]](http://nexus404.com/Blog/wp-content/uploads2/alt/Steve-Ballmer-Big-Brother-Postersblic50_.jpg)