Hasselblad H4D-40 Digital Camera

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We’ve covered cameras from Hasselblad here before, the Swedish company produces ultra-high-end elite photography gear, and this time, they’ve really outdone themselves. Their H4D line (which they promote as the best medium format DSLRs – probably true) just got a new addition with the H4D-40 DSLR, which has an incredible 40-megapixel sensor.

Don’t just be impressed by the large number of megapixels, Hasselblad wants you to know these are quality cameras. In a press statement, CEO Larry Hansen said, “The fact that our large sensors have millions of pixels more than 35mm sensors is known, for instance, but the superior image quality that results, in terms of color, detail, and clarity, is not as well known.”

Hasselblad includes True Focus technology that helps you deliver accurate composing at close distances. Instead of using an autofocus sensor like most SLRs, Hasselblad uses a yaw rate sensor that measures the angular velocity of the camera. All the data collected by the sensor is compiled by an on-board microprocessor, which then compensates via the camera’s lens motor. Pretty high-tech stuff, no doubt, and the microprocessor is doing this is all fast enough that no shutter lag is noticeable by the photographer.

The massive 40-megapixel sensor comes in at 33 x 44mm, which dpreview.com says is twice the size of a full-frame 35mm standard DSLR sensor). As you can imagine, such a camera will cost a great expensive, going on sale for $19,955. That includes the complete kit, which includes the camera, 80mm lens and viewfinder. The camera comes bundled with Hasselblad’s Phocus 2.0 software – a photography program like Adobe Lightroom.