Nokia Doesn’t Like Apple’s “Biggest Mobile Company” Claims

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One strange thing happened during the iPad keynote this week. Just before Steve Jobs unveiled the new product he showed us again Apple’s performance during these last few years. At a certain moment he claimed that Apple is “the largest mobile devices company in the world.” He wasn’t talking only about iPhones but about MacBooks and iPods too.

Steve Jobs even placed the Apple logo on top of Nokia and I bet the Finnish company really hated that moment. In fact, Nokia decided to respond to Apple and set the record straight. Apparently Nokia is the “biggest mobile company by far” and it has been the biggest mobile company for the last 12 years.

Mark Squires, the head of social media for Nokia wrote on the Nokia blog:

sometimes there are articles floating around on the sphere that get my blood pressure rising to what my doctor is prone to call an ‘unreasonable level for a man of your years/weight/physical condition’. Reading coverage of one of our competitor’s much hyped web pad event this week, I was surprised to see that, by revenue, they were claiming in their leader’s keynote to be “the largest mobile devices company in the world”.

The difference between the two companies is even larger if you use the more common measure: the number of devices sold. By that comparison, Nokia has been the largest mobile devices company in the world for a dozen consecutive years.

In case you forgot, the two companies have sued each other and both filed with the ITC in order to ban the imports of the other company. Will Nokia go after Apple for these “biggest mobile company” claims?

We’ll just have to wait and see whether Apple will want to publicly answer to Nokia in the following days before we decide who shall win this pissing contest.