During Apple’s iPad tablet even in San Francisco, Steve Jobs teased the ultimate kindle killer, the Apple iBook app. Apple’s iBook is a mobile book store similar to iTunes, but focused on books and printed media for the Apple iPad tablet device.

The Apple iBook app for the Apple iPad will feature familiar e-reader capabilities but with an Apple twist. The Apple iBook app is both a mobile book store and an ebook reader, providing both book downloads and display functionality. Users of the Apple iBook app can select a book, purchase them and read them in either a horizontal two-page display or a larger vertical display. Users can turn pages with a tap to the left or right of the screen, just like turning the page on a paperback.
The price range for Apple iBook purchases has not been officially revealed, but Apple Chief Steve Jobs showed a sample book available for $14.99. Apple’s iBook app uses the ePub format, and a large range of publishers including the New York Times have joined Apple in rounding out its content offering. When a user downloads a book using the Apple iPad’s iBook app, they can browse the table of contents, change the font size and read the book in single-page or two-page format. Stay tuned for more new on the Apple iPad and the Apple iBook app. We’ll update this page with more information on iBook as details continue coming in.



