YouTube to Bring Live Sports Streaming?

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For those out of the know, last year in October, YouTube live streamed the whole U2 concert from the Rose Bowl in Los Angeles, live on the band’s YouTube channel. The event proved to be an amazing success with more than 10-million from around the world taking part, which is why Google is now considering live broadcasts — and the first in mind, live sports streaming.

The possibility for YouTube to start streaming sports is getting stronger by the day, with the company being rumored to be chasing sponsors and multiple local backers to help monetize their transmissions. “We’re keen to see how the community will take to live sport. There’s a real interest in live events, so we’re excited”, said Bruce Daisley, Google UK’s leader for YouTube and display.

Speaking of events, Google have done a great job in securing the rights to stream 60 cricket games from the most lucrative annual tournament, the Indian Premier League (IPL), which starts this March.

I know how big cricket is for Indians,how many they are and how good they are with clicking ads, which is why I suppose this experiment will succeed.