Opera Purchases AdMarvel Advertising Company

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It seems all too crazy to be true but mobile advertising is a market that’s going to grow a lot in the following years. More and more smartphones are going to be sold and on top of them we’ll have tablets, netbooks and other connected devices that we will use during our busy day.

Mobile advertising is going to be even bigger than it already is and it’s no wonder everyone wants a piece of it. We’ve just heard how Microsoft’s Bing search might end up replacing Google Search on the iPhone. But these aren’t the only moves we’ve seen lately.

Google has purchased AdMob for over $700 million and Apple responded by purchasing Quattro Wireless for around $275 million. Both companies want to make the most of mobile search but they are not the only players in the game capable of purchasing mobile advertising companies.

Opera Software has just announced that it has acquired a mobile advertising company of its own. AdMarvel, Inc. has been purchased by Opera for a cool $8 million which means that Opera also has big plans regarding the mobile market.

Lars Boilesen, CEO of Opera Software had this to say about the AdMarvel deal:

In our fast-growing industry, mobile advertising represents an interesting long-term revenue opportunity. Every month, nearly 50 million people access the Web using Opera on their mobile phones and together with AdMarvel, we think we can play an important role in the evolution of mobile advertising.

It remains now to be seen how Opera will use AdMarvel’s resources in order to monetize its mobile browsing software. With 50 million people using Opera and Opera Mobile to browse the Internet while mobile we can only expect to see Opera cash in on its investment.

In the mean time we will be waiting to see what’s going to happen next in the mobile advertising business. After all it’s we, the consumers, that have to put up daily with those tiny ads on our smartphones and other connected mobile devices.