Pure Flow Digital Radios Revealed

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Internet radio has come a long way from the low-bitrate 56k radio feeds we used to have to deal with in the mid-1990′s. Anybody with a MP3 collection can setup a Shoutcast collection and many radio stations are gladly simulcasting their content over the air and to the internet. At CES last week, Pure unveiled five new internet radios, each filling a different market niche.

The first new radio is the PURE Sensia, a small colorful radio that features a large color touchscreen and has app support. Its controls allegedly work like an iPod, as they support ‘scrolling and spinning’. In addition to internet radio and podcast support, the Sensia features a FM radio and has inputs for a MP3 player. It’ll retail for $350.

Up next is the Evoke Flow, which has a portable body with a handle – and the whole look of the radio sort of has a 1950′s retro look to it. It doesn’t have a color touchscreen like the Sensia, but it does have a graphical OLED display for tuning into your favorite FM and internet radio stations. The Evoke Flow will cost you $230.

The Siesta Flow is a bedside radio and could easily be mistake for a regular alarm clock with its form factor. Like the other models, it can connect to internet radio via a WiFi connection and also can pull in FM radio stations. It also features a USB power port for charging your favorite gadgets while you sleep. The Siesta Flow will cost you $140.

The PURE Oasis Flow is a outdoor portable number with a ‘ruggedized’ case. It’s completely waterproof, so it’s at home in say, your bathroom. It uses PURE’s “ChargePAK” battery technology to provide an extra long battery life. PURE is asking $250 for the outdoor radio.

The flagship of PURE’s new products is the PURE Sirocoo 550. The micro hi-fi system consists of two speakers and the main unit, which supports internet radio, FM radio, CD playback, an iPod dock, and MP3 player ports. It features a large OLED display for tuning in and has a companion website (www.thelounge.com) where you can set internet presets for your radio. It’ll set you back $450.

All of these devices have prices attached to them, but PURE expects to announce release dates later in the year. Demo units were on the floor at CES.