
We can’t keep talking about gadgets without remembering that this Earth has limited resources for us to use. And the more technology advances the more we realize that those resources that seemed infinite a hundred years ago are simply not going to be enough for this tiny little blue planet.
These resources are needed to build and power our devices. And when we speak about resources we also have to speak about energy. And when we speak about energy we have to speak about the business behind that energy.
Google seems to be interested in that energy as it created a new subsidiary which is supposed to buy and sell power. Google Energy was created last month and it asked the Federal Energy Regulatory Commission to be allowed to participate in the energy markets. Does Google really want to control everything there is off and online?
Well Google seems to want to take an eco-friendly approach to the whole energy solution. According to Niki Fenwick, a Google representative the company wants to “buy the highest quality, most affordable renewable energy” whenever it can and “use the green credits.”
Google’s Data Centers need all the power they can get. The whole Google empire is based on a large data center network which has to have enough energy to function. Google has already been focusing on creating energy efficient data centers and it has invested in thermal solar power, geothermal energy and it will probably not stop there.
Will Google Energy give even more power to Google? And I am not referring to actual energy needed for those growing data centers right now? Will we see Google play an even more important role in our future day to day life?




This is a really interesting move on Google’s part to power its own data centers and make a grab at one of the most profitable sectors of American industry. Let’s hope Google Energy is as green and creative as Google’s other subsidiaries.
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