CinemaNow Getting 2.0 Upgrade

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You might of never heard of CinemaNow before, but you may have used their services before. The CinemaNow delivery platform, provided by Sonic Solutions, is a video content delivery service that provides the back-end work for Best Buy and Blockbuster’s Video On Demand services – and now CinemaNow is adding a bunch of new features.

3D was a hot topic in the tech world (I’m sure Avatar helped the cause) and Sonic is ready for the 3D-craze with CinemaNow, as the platform is now getting support for 3D video content, both on PC and embedded (TV box) platforms. Sonic has also added streaming HD to the CinemaNow software – letting them support HD content upto 1080p at high-bit rates.

One of the selling points of Blu-Ray discs is the extra interactive content that those discs come with – including multiple chapter points, pop-up menus, audio streams, downloadable special features, and now CinemaNow can also support these features, letting content owners provide them to CinemaNow customers.

Expect CinemaNow 2.0 to start showing up in TVs, Blu-Ray players and DVRs near you soon. Sonic has also promised they’re going to bring the digital distribution platform to Android and Windows Mobile smartphones – so now you can watch Ben-Hur in 1080p glory at it’s original 2.76:1 aspect ratio while on the go.