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eBook readers are a hit product which explains why everyone in the book business is interested in developing their own model. While the nook is a very hot such device, it’s Amazon’s Kindle that rules the market, for now at least.
Amazon has announced that it sold lots of Kindle eReaders this Christmas. And what’s more interesting is that Amazon sold more eBooks on Christmas day than actual books. Are we moving towards a world where regular paper books are going to become a thing of the past?
Given the fact that lots of people got a Kindle from Santa, it’s only logical to see an impressive increase in eBook orders on Amazon. Especially since on Christmas day regular Book shoppers where busy eating, drinking and sharing that family Christmas spirit instead of actually making online purchases.
The Kindle Store includes over 390,000 books and “the largest selection of the most popular books people want to read, including New York Times Best Sellers and New Releases.” That’s an impressive number and one more important thing to consider is the price of eBooks. They are certainly very affordable and cheaper than regular books. The more books Amazon has to offer, the cheaper they should become without affecting the revenue stream for both publishers and Amazon.
On the other hand, with the nook shaping up to become the Kindle’s main competitor, we might see eBook prices decrease even more in the following period of time. With Amazon and Barnes & Noble fighting for the number one spot in the eBook reader business, customers will be the real winners as all their favorite titles will be available sooner or later in Amazon’s or Barnes & Noble’s inventory. And let’s not forget that other manufacturers out there have definitely noticed this new emerging market and they have been taking action accordingly. Other eBook readers have been developed or are in development and the eReader market will grow even more in the following years.
Do you own a Kindle yet? Or have you purchased a nook or some other similar device?
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DO NOT buy a Kindle until you fully understand Digital Rights Management (DRM) and how it might affect you and the books you “buy”.
Everyone in the book business is interested in developing their own e-reader? Not the publishers! They’re still clinging to their old business model whereby the biggest profit margin comes from the sale of hardcover editions of books. John Tantillo named traditional publishers and their approach to e-books last week’s ‘brand loser’ on his marketing blog. http://blog.marketingdoctor.tv/2009/12/21/john-tantillos-brand-winner-and-loser-steven-covey–ebooks-and-traditional-books–ebooks.aspx
Yes, other eBook readers are in development and the eReader market will grow even more in the following years. That’s for sure.