Android And iPhone Neck-And-Neck In Consumer Demand

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Android and iPhone smartphones are nearly tied in a runoff for consumer demand going into the first quarter of 2010.  ComScore has released a study profiling U.S. consumers planning to purchase a smartphone between November and February.  20% were planning to purchase an iPhone, while 17% of consumers were interested in an Android-powered product.

Of the combined 37% interest between potential iPhone and Android consumers, 22% were planning on buying a high end product.  14% were planning on purchasing an iPhone 3GS and 8% were expected to purchase the Motorola Droid.  The rest of the iPhone and Android group were interested in basic Android and iPhone products.

While Android and iPhone were neck-and-neck according to ComScore, Blackberry maintains a solid lead as 51% of potential buyers were interested in a Blackberry product.  Most Blackberry buyers planned on purchasing a slim Pearl smartphone, which may suggest cost and network availability was a driving factor in purchasing decisions.  Blackberry is currently the only smartphone availabe from all four major U.S. carriers.

Beyond Android, iPhone and Blackberry, only 2% of smartphone buyers were planning on purchasing a Palm Pre or Windows Mobile AT&T Tilt.