Paramount Launching Video Clip Service

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Paramount will soon be launching an online service that will allow users (business users only at first, then consumers) to purchase video clips from movies. Only clips will be sold – not the entire movie.

The site will allow you to search for an actor, a movie, a location, genre, or line of dialog, and then let you purchase that clip, presumably, in a downloadable DRM-free video format. The cost of the clip depends on it’s popularity (A clip from 2005′s War of the Worlds will cost more than say – Mega Shark Versus Giant Octopus), and the length of the clip.

Some have speculated that the purpose of the service is to allow ad companies quick access to movie clips for ad campaigns. The service’s success in the consumer market, depends on the licenses of the video clips. If a user who purchases a clip is allowed free reign to include it in their YouTube videos or other home video creations – this service could be popular. If the DRM is restrictive – don’t expect many to bother. The site launched for business customers yesterday with no word on pricing yet.