Amazon's Disc+ Service Allows Video On Demand With DVD Purchase

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Amazon’s new Disc+ service allows customers who have purchased certain DVDs or Blu-Ray discs to watch their movie right away, via streaming over the internet. Amazon is calling the digital version a ‘free gift’ and Amazon is reportedly testing customer reaction with this service before expanding it.

The Disc+ service isn’t eligible on all movie titles, instead, it’s only about 300 of the 330,000 DVDs and Blu-Ray discs currently offered on Amazon. As with all streaming content, the movie studios have to sign off on it, which is why not all DVDs for sale have this option.

The digital version can be streamed off of Amazon.com, or downloaded to your computer or even TiVo. Amazon is calling the Disc+ digital version a ‘gift’ and saying this ‘promotion’ is a limited time only feature. For wise guys who would buy a movie for the digital edition, then return the DVD for a full refund – you’ll be billed for the Video On Demand.

The promotion is now up and running, albeit, only for 300 titles and only for a limited time offer. If you’re curious, hit up Amazon.com and look for the Disc+ icon to see if your next DVD purchase is available for the ‘free gift’.