Nokia's Regent Street Flagship Store in London Closing

Tweet

Londoners trying to get their hands on the new Nokia E72 (the QWERTY business phone we all expected) should know that they can’t do it anymore on Regent Street. In an effort to revamp their sales, to fight against the iPhone and all Android devices that have popped out lately, the Finnish manufacturer has decided to close down their Regent Street flagship store.

Nokia has officially admitted the news in an email sent to our friends from Pocket-lint (link below) saying that the company is “crystallizing its branded retail strategy, aiming at improving operational efficiency of its retail network. This requires revamping of the retail network and, as a consequence, Nokia has plans to close Nokia Regent Street in Q1 2010″. But would dropping the location, actually help them get more market share given the iPhone and BlackBerry success in Europe and the US? Probably not!

The whole deal comes after rumors concerning Amazon’s UK entrance into the brick and mortar business with high street stores, so thinking that they’re after that spot in London, does sound plausible — only if Amazon wouldn’t have denied all these rumors already today. Isn’t it?