Skiff E-Reading Service Coming in 2010

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Skiff is a company owned by Hearst Corporation and it happens to be specialized in “the delivery and presentation of newspaper and magazine content.” You needed to know that before I tell you that Skiff is going to launch a brand new e-reading service platform in 2010.

The new platform will deliver content to dedicated eReaders, multipurpose devices like smartphones and netbooks and from the looks of it, Skiff plans to be a serious competitor for the Kindle or the nook.

How will Skiff be any different you ask? Well the newspaper and magazine content it will offer will have the following features:

• Visually appealing layouts.
• High-resolution graphics
• Rich typography
• Dynamic updates

Kenneth A. Bronfin, president of Hearst Interactive Media had this to say about Skiff:

Navigating new digital technologies is extremely challenging for publishers, which is why Skiff exists—it will give publishers a strong partner that can help them succeed in e-reading. Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands.

Will Skiff launch its own eReader? That sounds like the smart thing to do as the eReader market is going to read even more in the following years. Although we have no product to show you today we heard that Skiff has partnered with Marvell “to help create the world’s first system on a chip for e-reading.”

Another important parthership was signed with Sprint which will be the company designated to provide 3G connectivity for Skiff future’s eReaders in the USA. No details have been given at this point regarding such a future Skiff device but these partnerships guarantee the fact that a new eBook reader is coming next year.

Until then you can purchase the Kindle from Amazon or wait until January, when at some point, the nook will be available again in Barnes & Noble stores. In case you don’t like the nook or the Kindle, what eBook reader are you going to purchase?