AT&T and Verizon Not to Quarrel in Court Anymore [AT&T Drops Injunction Suit Against Verizon; More Commercials to Follow?]

I don’t know if you should be happy or sad to see AT&T drop that injunction trial against Verizon. It’s fun to see giant wireless services providers at quarrel over various issues. In theory, we, the consumers that send them precious cash each month, could benefit from all that fighting.
Let’s take this particular case here! AT&T has decided to sue Verizon after the latter one aired those infamous “There’s a Map for That” campaigns a while ago. Alleging that Verizon is misleading customers with those ads, AT&T lost in court and we were expecting it to fight back with an appeal on December 16. But that’s not going to happen as AT&T decided to abandon the trial. AT&T filed an official dismissal of the case and so did Verizon. But I bet that both parties will continue airing the ads we’ve seen so far.
So what do you say folks? Do you feel like you’re the real winners here? While AT&T and Verizon decided not to continue a public fight in which they could both get hurt, that doesn’t mean either one of them is the perfect carrier you were looking for.
AT&T should expand its 3G coverage in order not to give any more reasons to carriers like Verizon to mock its performance. Furthermore AT&T has to deal with its iPhone service-related problems. Ask anyone with an AT&T iPhone in their hands and they will probably complain about dropped calls and slow speeds in crowded areas. AT&T has acknowledged those issues and deep down it must know that such poor performance will make Apple consider other carriers instead of prolonging an exclusivity deal.
Verizon on the other hand has better 3G coverage but its 3G network is slower than AT&T’s, at least in theory. While its service is said to be great Verizon should concentrate its efforts on launching LTE as fast as possible. A Verizon iPhone could also prove to be a hit move which should bring more balance to the force.
As you can see we don’t really care who would win in court. Whether it’s AT&T or Verizon we can still hope that both carriers will have even better mobile services to offer in the year to come. And while we’re at it, T-Mobile and Sprint should also sharpen their weapons as 2010 will bring new fights in the U.S. mobile business.
- Mark Capson
- Mark Capson

