Dropping iPhone Exclusivity in France Doubles Sales

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Recent reports have demonstrated that in countries where the iPhone exclusivity has been dropped, the number of Apple handsets sold has almost doubled. A good example is France, where the iPhone was only selling on France Telecom’s Orange since December 2007, wheres joining rival operators Bouygues Telecom and SFR, open doors for new customers hence why the amazing sales for the summer quarter.

“The expansion of iPhone distribution has clearly benefited Apple, helping it to more than double sales in three months,” said Pierre Ferragu, an analyst at Bernstein. But even more importantly, other than topping the sales charts, Apple’s influence grew by 17 percent between the two seasons, consolidating their cult brand influence in France, too, but also slashing BlackBerry sales.

And the precedent is about to happen again, this time, in UK. Right after ending the O2 exclusivity, the same Orange has recorded record breaking sales the first day they put the iPhone on sale. Next to get it, Vodafone UK is also expected to open up new opportunities as well.

So is it true, or the recipe for success these days has nothing to do with exclusivities? Apparently so!