Orange & Twitter Intro Enhanced Twitter Integration for Orange Mobile Customers

Tweet

Orange have announced that they have partnered with Twitter to offer enhanced Twitter integration to Orange mobile customers in the UK – allowing Orange customers to Tweet via both MSM and MMS – with the enhanced Twitter service set to additionally release in France, Spain and Poland before the year’s out.

“At Orange we are committed to giving people fast and simple access to services that let them keep in touch with their friends and communities,” said Paul Francois Fournier, Executive Vice President of Orange’s Audience and Advertising division. “As a major telecommunications player, we bring Twitter to a significant European audience. By integrating Twitter into our various mobile and internet services we are making it a greater part of people’s every day lives and ensuring our customers get access to the most relevant and exciting mobile multimedia services available. Twitter will thus extend the range of Orange partnerships already established with major players such as Google, Microsoft, Facebook, MySpace, Wikipedia and Ebay”.

Twitter will be added to Orange’s social media aggregation mobile service, such as “Social Life” in the UK, “Mes communautés” in France or “My Social Place” in Spain, states Orange’s press release, allowing Orange customers to view the latest activity on their social media sites in one central place. Designed to be fast and simple, so customers never miss any updates, these services are accessible from the Orange mobile portal, have a single login and a free SMS alert service. Twitter users will be able to see and post Tweets, via the Orange mobile portal or by SMS, without having to open their Twitter application and click through to their homepage. The service also includes Facebook, MySpace, Bebo and a range of other popular sites.

The new, enhanced Twitter integration has just been made available to UK Orange customers – the result being that Orange can now boast that they are the first network in the UK to allow its customers to tweet via MMS by uploading and sharing photos with their followers through MMS to a shortcode.