AT&T Fights Against Verizon Over Commercial [AT&T Sues Verizon for “There’s a Map for That” Campaign]

You must remember that funny commercial started by Verizon a while ago. Entitled “There’s a map for that” the ad was basically making fun both of AT&T’s 3G coverage and of the whole “There’s an app for that” iPhone campaign . We’re not taking any sides here, but the video was pretty funny. I’m saying that we’re not taking any sides as AT&T has sued Verizon Wireless because of this particular advertising campaign.

That was probably the natural course of events and I think that the creators of the ad should have expected AT&T to fight back. AT&T alleges that Verizon is doing some false advertising there. Here’s what appears to be the main concern for AT&T:

In essence, we believe the ads mislead consumers into believing that AT&T doesn’t offer ANY wireless service in the vast majority of the country. In fact, AT&T’s wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon’s misleading advertising tactics appear to be a response to AT&T’s strong leadership in smartphones. We have twice the number of smartphone customers… and we’ve beaten them two quarters in a row on net post-paid subscribers. We also had lower churn — a sign that customers are quite happy with the service they receive.

Those are some valid points which can’t be argued. But did you really think, as a consumer, that AT&T doesn’t offer any services in the most part of the USA after seeing the ad? Sure Verizon did a poor job explaining it was talking about 3G coverage but still, the question stands. AT&T is the second largest carrier in the USA. Could anyone really believe that AT&T has no service in most areas?

We’ll follow this trial from the sidelines as a confrontation between AT&T and Verizon should always be treated with as much attention as possible. The two giants are fighting for the number one spot in the wireless business and there’s a lot at stake in the game.

So did Apple decide to switch to Verizon after seeing the 3G maps in the advertisement? Leaving jokes aside, consumers have complained more than once about AT&T’s 3G service. On the other hand rumors say that Apple and Verizon will launch an iPhone at some point in the future. These are some facts worth considering when looking for the bigger picture. What do you think will happen next?