Preview New HTC ‘Quietly Brilliant’ & ‘YOU’ Ad Campaigns [HTC's First Global Ad Campaign with 'You Don't Need to Get A Phone. You Need a Phone That Gets You' Tagline]

HTC have confirmed that their first ever global advertising campaign is set to commence within the next few weeks specifically targeting twenty countries with the tagline “You don’t need to get a phone. You need a phone that gets you” and, for those that want to gain a sneak preview, we have two of the ads for you below.

The new HTC ad campaign is billed as being focused on driving broad, global visibility and understanding of HTC’s unique brand promise – that it’s all about YOU, the consumer, and in fact not the device thus serving to underpin the company’s commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.

“Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained,” said John Wang, chief marketing officer, HTC Corporation. “The YOU campaign is the perfect embodiment of ‘quietly brilliant’ and is core to HTC as a company, innovator and partner.”

Here’s a preview of two of HTC’s new ‘YOU’/‘Quietly Brilliant’ ads.