Apple Hits Back at Windows 7 Release with…Smugness

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Apple have acted to hit back at the release of Microsoft’s new Windows 7 operating system, as one would expect them to, but, and perhaps it’s just me, Apple’s new “I’m a PC, I’m a Mac” ads just strike us as serving to underpin something few would ever readily associate with Apple – that being a complete lack of inventiveness.

Choosing to fall back on what is now a particularly tired and frankly long in the tooth format, if Apple’s new ads in response to Windows 7 have any actual impact at all (which is debatable) its only, certainly as far as I’m concerned, to hit us with that same outright smugness that does nothing to ingratiate me towards Apple – and as a PC user myself, aren’t these ads specifically directed at me? Indeed, it really is getting a little boring (again, not something one would associate with Apple either).

Come on Apple, surely you can do better than this? Let’s see you really go for the jugular here or, failing that, for pity’s sake let’s see something fresh.

We would welcome your thoughts, be you a PC or a Mac – but let’s stay clear from the inane ‘my OS is better than yours’ nonsense.