Mamiya DM22 DSLR Now Official, Priced

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If your 35mm full frame DSLR isn’t quite up to the job and you’re looking to reach into (the decidedly expensive) medium format territory then Mamiya are hoping that their newly announced medium format DSLR, the Mamiya DM22, may prove tempting enough to see you part with just shy of a cool $10,000 for what they tem themselves as an ‘entry level’ medium format camera.

Boasting a 48x36mm sensor delivering 22 megapixel resolution, the Mamiya DM22 medium format DSLR additionally boasts true 16-bit analogue-to-digital conversion on top of offering 12-stop dynamic range and, for the $9,995 outlay required to avail yourself of this beast of a DSLR you can also factor in a Mamiya 80mm f/2.8 D Series lens whilst being assured that, in terms of lens upgrades, your DM22 will also happily play ball with Hasselblad lenses (courtesy of an adapter).

Mamiya DM22 Medium Format DSLR Key Features (courtesy of Mamiya’s product listing):

Professional Image

Mamiya delivers what has previously been considered unattainable: a true professional digital camera system at exceptionally affordable prices. The Mamiya DM22 and DM28 offer many of the features of their more expensive siblings, allowing almost any photographer affordable access to a truly professional digital camera system.

For years, many professional photographers have been relegated to consumer-like DSLR systems, simply due to the high cost of recognized pro-level digital equipment.

Mamiya, known as the brand of the working pro, has recognized photographers’ desire to own true pro-level digital photography equipment in order to deliver exceptional quality photographs, along with an impression of professionalism that a DSLR cannot exude.

Umcompromising Images

As a professional photographer, you know that there is no substitute for top quality digital files. With the Mamiya DM22 and DM28, you can be confident that premium-quality 22 and 28 megapixel sensors, and true 16 bit/channel Raw files will result in richly detailed images that leave a vibrant and lasting impression for both you and your clients. Process your files using using Capture One™, Leaf Capture™, or Adobe Lightroom™, the widest variety of professional processing software options available.

Proven Modular Systems

The Mamiya DM22 and DM28 continue Mamiya’s reputation of perfecting the professional modular camera system for the ultimate in versatility. Mix-and-match components as needed—perhaps a traditional DM configuration today using one of 15 Mamiya world-class optics; then if you wish, use it with a Mamiya RZ camera system tomorrow (via optional adapter). With Mamiya, an affordable price does not mean you have to sacrifice flexibility.

Mamiya DM22 Medium Format DSLR Official Press Release:

Mamiya Debuts DM22 Digital Camera for under $10K

Elmsford, NY – October 20, 2009 – Mamiya, synonymous with professional photography, has introduced a new 22MP, 36x48mm digital camera selling for $9,995. The Mamiya DM22, slated for November delivery, is the perfect choice for photographers when 35mm-sized DSLRs are not good enough. In fashion work, studio product photography, industrial/scientific or other demanding photographic specialties, medium format photography is in many people’s eyes hands-down the winner over 35mm-based digital. The DM22 is the affordable way to achieve that superiority.

“For years, many professional photographers have been relegated to consumer-like DSLR systems, simply due to the high cost of recognized pro-level digital equipment,” says Mamiya Product Marketing Manager Mike Edwards. “This new camera features a premium-quality 22 megapixel sensor, and true 16bit/channel RAW files, resulting in richly detailed images that leave a vibrant and lasting impression for both the photographer and client. We recognize photographers’ need to deliver exceptional quality photographs, along with an impression of professionalism, which a 35mm-sized DSLR cannot present. Files can be processed using either of the included software solutions: Capture One™ by Phase One or Leaf Capture™, or photographers can choose to use Adobe Lightroom™ (not included) allowing the widest variety of professional processing software options available. This is definitely an opportunity to put the finest technology to work at a most affordable price.”

The new camera has an estimated street price of $9,995. It’s being introduced at the same time as the Mamiya DM28, with a street price of $14,990. Both cameras come with the sharp Mamiya 80mm f/2.8 D Series lens, focal plane shutter, and are fully compatible with any Mamiya AF focal plane series lens. In addition, they can be used with older 645MF and Hasselblad lenses (via #310-244 adapter), both in stop-down mode.

Both the DM22 and DM28 feature Mamiya’s new Guaranteed Trade-Up Program, which offers purchasers of new Mamiya digital products the peace of mind of knowing they can safely choose the right product for their specific needs.

The DM22 features a 48x36mm sensor, 5356×4056 pixels, and an ISO range of 25-400. The RAW file is the Mosaic format, HDR-type, with 16 bits/channel and a dynamic range of 12 f/stops. Image storage is either on a CF card or via FireWire™. The DM28 is identical except its sensor is 44x33mm, 6144×4622 pixels, and an ISO range of 50-800.