There’s a Map For That Campaign Mocks AT&T [New Ad Compares Network Coverage Between Verizon and AT&T]

Verizon Wireless might just have developed one of its best ad campaigns ever. The carrier’s “There’s a map for that” campaign is clearly taking a hit at AT&T and its exclusive iPhone. As you already know, there’s a famous Apple advertisement which has a pretty catchy slogan: “There’s an app for that” meant to make you believe that the iPhone can do pretty much anything. The iPhone can’t do pretty much anything but that’s beside the point here. Does the “There’s a map for that” ad want to make you think Verizon is better than AT&T?

Verizon has taken off the gloves on this one and it’s definitely going after AT&T for some reason. Has Big Red lost customers to AT&T since the iPhone has landed? It most certainly has! Does it need to be worried about losing that first place in the U.S. mobile business? No, it doesn’t! Is Verizon trying to get Apple’s attention? We might be on to something here but I don’t think Apple is not aware of the qualities of Verizon’s 3G network. After all Verizon did refuse the iPhone before it was offered to AT&T!

The new commercial basically says that Verizon has the best 3G network out there, or, at least, a network that’s much better than AT&T’s 3G network:

If you want to know why your 3G coverage works so well on Verizon Wireless, there’s a map for that.

The next commentary is dedicated to AT&T:

If you want to know why some people have spotty 3G coverage, there’s a map for that too.

Here’s the ad in question:

Verizon’s 3G network offers 5x more coverage than AT&T’s 3G network but you can see that for yourself in the video below. I really wonder how Apple and AT&T will respond to this new add. Will we see the Apple tablet arrive with a big Verizon logo on it? Will we see a CDMA version of the iPhone made for Verizon customers once AT&T’s exclusivity deal will expire?

Perhaps AT&T should consider expanding even more its 3G network and stop offering femtocell solutions. According to those smart people behind Apple’s Genius Bar, the average iPhone dropped call rate is about 30% which doesn’t sound good at all. Whose fault is it? Everyone is blaming AT&T and for good reason. What do you have to say about your favorite carrier?