Apple to Launch New iMacs, Mac minis & MacBooks

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It’s not a secret that Apple has scheduled a refresh for both its desktop and laptop line. Later this fall we’re going to see new iMacs, Mac minis and MacBooks appear in Apple Stores around the world. But I guess that Apple never intended to reveal details about these new machines ahead of time, and especially not through Google AdSense ads.

Because that’s exactly what happened in the Netherlands! Some overzealous Apple employee responsible for the Apple ad campaign in the Netherlands has gone ahead and published the new ads. And these ads have started showing immediately after being published. Apple lovers in the Netherlands can check it for themselves, although it’s highly unlikely to get the same results now that this huge error has been discovered. Search for iMac, Mac mini and MacBook and you might see one of the results below.

The new iMacs are supposed to be ultrathin 20- and 24-inch models with pricing starting at 1099 €:

The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store

The new Mac mini is going to faster and cheaper. Starting a 499 €, the new mini is 100 € less than the older version:

Apple’s New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately.

The new MacBook, and by the new Mac we refer to the refreshed 13-inch plastic (white) laptop, is supposed to be thinner, lighter and faster. Rumor has it that Apple will upgrade its cheapest MacBook without changing prices. We are to expect a new design and an integrated battery along with all the other hardware modifications. The ad reads:

Apple’s Newest MacBook. Thinner, lighter and faster! Free delivery. Order today.

Needless to say that all these ads were pointing to pages from the online Dutch Apple store which don’t exactly exist yet. So even if you do get the same search results, clicking on them will not get you anywhere. The only thing that’s likely to happen is for Google to charge Apple Netherlands for all those clicks. What about you? What new Apple computer are you waiting for? The iMac, Mac mini or the MacBook?