Ora Watch Tells Time With Tape [Concept Watch Measures Time Passing, Literally…Sort of]

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Its been a whilst since we brought you a particularly interesting wrist watch here on TFTS – mainly due to the fact that that nothing’s especially caught our eye – but then watches quite as distinctive and, dare we say it, playful as this concept watch by designer Alexandros Stasinopoulos, known merely as the Ora, don’t tend to come along all that often.

Serving to tell the time with measuring tapes – or, at least, tapes resembling a measuring tapes – Alexandros Stasinopoulos’ Ora watch utilises three separate interwoven tapes to indicate the hour, minute and day thus allowing you to truly measure time which, reassuringly, or not, will never quite marry up with the numbers I see when measuring up my own expanding waistline – if only there were that many hours in a day.

Billed by the designer as being a study in the field of ‘haute horlogeri’, the chance of the Ora  making it as a commercial product is remote (nay, none existent) but, aside from the sheer bulk of the thing (a result of the mechanisms needed to drive the tapes independently) its hard not to admire the ingenuity of it all (not that we’d wear it).

[Alexandros Stasinopoulos | via Yanko]