NOOKA ZEM Watch [Tell Time With Dots, Gem-Cut Case, Gem-Cut Mineral Crystal Lens, Stainless Steel or Leather Band]

I don’t know about you, but I am so tired of all those watches out there with their hands and easy-to-read numbers. I am so over being able to find out what time it is with just a simple glance. I want to be challenged. I want to be able to feel like I accomplished something when someone asks me for the time. The latest watch design from our friends over at NOOKA is called the ZEM and it certainly won’t hold your hand when it comes to giving you the time of day.

NOOKA appears to be a rather diverse company. They not only sell watches but it looks like they also make perfume. Hey, who am I to judge? All I know is that their watch designs are definitely an acquired taste. Their latest creation, the ZEM, is one of those watches. Apparently, they feel like we’ve been coddled for much too long with our watches. The ZEM doesn’t use hands or your typical digital display to provide the time. It uses a series of dots and slashes to indicate the hour and minutes respectively.

Now I really couldn’t tell from the images on their website, but it’s my guess that if there is one gray dot that means one o’clock and since there are 13 graduations on the minute read-out I assume that’s one for every five minutes (including zero, of course). Anyway, at least they’ve provided an AM/PM indicator and what looks like a seconds counter. I think you’ll have to buy your own so you can figure it out. Me? I think I’ll just keep using my cell phone.

The ZEM line consist of NOOKA’s four most popular faces: Zot, ZenV, ZenH, and Zoo. Each of the faces comes in both night (black) and silver and features a weighted case-back. The bands come in black leather and black or silver high-gauge stainless steel. The NOOKA ZEM is available for pre-order only at www.nooka.com and it’ll cost you $375. Expect them to start shipping sometime in early November.